Cabela’s of Glendale, Arizona has signed on to exhibit at the Prescott Valley Outdoor Summit.  Check them out in Booth #47 at the Findlay Toyota Center September 16-18th.

The Story of Johnny Morris

Johnny (John L.) Morris, founder and CEO of Bass Pro Shops pioneered the concept of destination retail and created an outdoor gear enterprise that is one of the most beloved and well-recognized brands in North America. Today, Bass Pro Shops has nearly 200 retail stores and marine centers across North America and Outfitters welcome more than 200 million visitors annually. Morris is known as a retail and travel destination pioneer.